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Swatch and Review: Sephora Full Action Extreme Effect Mascara in Purple and Blue


I had never tried coloured mascaras because I didn’t see the point. Most mascaras only come in black with some brands offering brown as an alternative. Being Asian with black hair, I figured the most natural way to go would be black mascara anyway. So what prompted me to buy a purple and a blue mascara?


As with most of my makeup lusting, I wanted to try coloured mascara after I saw some reviews a few months ago of Maybelline’s Great Lash mascara. I had never felt inclined to try the regular pink-and-lime-green-packaged mascara because of the mixed reviews.

But then I saw the colours that came out. Six colours. Six of them!


Some bloggers ended up with very noticeably coloured eyelashes with some of the colours and I was very intrigued. Shortly after, I saw that Maybelline Great Lash mascaras were on sale at Shoppers Drug Mart so I rushed off to grab a couple coloured mascaras to try. At $3.99 CAD how could I pass up the opportunity?

But of course, as with most things in Canada, none of the sales associates had ever seen a coloured Maybelline Great Lash mascara. Looks like it was only released in the US.

I then browsed Sephora to see which brands offered mascaras in colours other than black and brown. It seems that blue is a popular alternative for the brands that offer a third colour. I wanted to try multiple colours though and Sephora brand mascaras had the most options and are the most inexpensive of the lot. So I ordered the Full Action Extreme Effect Mascara in 04 Purple and 05 Blue, at $18 CAD each.



I wasn’t sure what to expect because I wasn’t confident that the colours would show up on my black lashes.Β The mascaras themselves were pretty pigmented, but the blue was definitely more vibrant.


Here’s the description of the Sephora Full Action Extreme Effect Mascara on their website:

What it is:
A mascara that creates beautiful, thick lashes in a single brush stroke.

What it does:
The first seven-in-one mascara, this product’s multi-dimensional brush separates lashes as it coats them from root to tip. Its smart formulation includes Sephora’s Care Complex to provide a range of lash-enhancing properties:
– Volumizes
– Lengthens
– Curves
– Separates
– Strengthens
– Protects
– Nourishes

I have to say that it definitely took more than “a single brush stroke” to create any noticeable difference in my lashes. I had to apply quite a number of coats in order to get an adequate layer of mascara on my lashes and to get the colour to show up. It didn’t volumize or curl my lashes, but it definitely lengthened and separated my lashes. I applied additional coats while it was still wet and didn’t experience any clumping.

I can’t comment on the effectiveness of strengthening, protection, and nourishment of my lashes because I haven’t used it enough. In all honesty, I probably wouldn’t have noticed these properties even if I had.

The brush was easy to manoeuvre and I could get at the smaller lashes in the corner of my eyes. The pictures I took are just with the mascaras on their own: no eyeliner, no eyelash primer, no eyeshadow. I will admit to wearing concealer so that you don’t get distracted by my horrible dark circles.

It was difficult to capture the purple colour on the mascara brush. A lot of pictures turned out looking almost black.



Here are my lashes on their own, curled with the Shu Uemura eyelash curler:


Sephora Full Action Extreme Effect Mascara in Purple:



Purple in daylight:



The blue mascara was much more vibrant on the wand and easier to capture on camera.



Here are my bare curled lashes again:


Sephora Full Action Extreme Effect Mascara in Blue:



Blue in daylight:



As you can see, the mascaras definitely lengthened my lashes but there wasn’t very much volumizing. There was no clumping or flakiness and my lashes are nicely separated. I wouldn’t say that the mascara curled my lashes on its own, but they definitely kept the existing curl all day.

Neither mascara showed up as obvious colours on my black lashes, although the blue was slightly more pigmented than the purple. The colours were subtle enough that my parents never commented on me wearing makeup (when I’m supposed to be studying) from across the dinner table. The colours were more obvious if you are looking at my lashes from the side rather than straight on.

The best thing about this mascara? It’s not even labelled as a waterproof mascara, but there wasΒ no transfer of colour under my eye. And if you know straight stubby Asian lashes at all, we always get our mascara smudged under the eye just from blinking. Even waterproof mascaras transfer on my eyes. I wore both the purple and blue Sephora Full Action Extreme Effect mascaras and had no smudging after a full day. The only other mascaras that don’t transfer on me are tubing mascaras. So this was pretty impressive.

If you’re looking for a little something special, I think these coloured mascaras do the trick. I like that they’re an adequately performing mascara with that subtle extra colour that’s noticeable if people pay attention.


I don’t think that you’ll get extreme colour payoff wearing them on their own, but there are several ways to help it along:

  • A white-based lash primer would help the coloured mascaras show more brightly and help volumize the lashes as well.
  • If you wait for each coat to dry before applying again, then it would be easier to build up volume and colour, but at the risk of clumping.
  • If you have sparse lashes like I do, tightlining your eyes with the same colour of eyeliner would also help enhance the colours.
  • If you don’t mind possibly contaminating your coloured mascaras, you could layer these on top after you have already applied a black volumizing mascara. I’m squeamish about that though and wouldn’t want to risk turning my blue mascara into black.
  • Another option is to wear your regular black mascara and only build up the coloured mascara on the tips of your lashes for the contrasting pop of colour.

If you have thicker lashes than I do, or you don’t have black lashes, these Sephora Full Action Extreme Effect coloured mascaras might show up more dramatically on your lashes than they do on mine. I’m happy with how they perform on me though, and I would wear them with the same coloured eyeliner, or perhaps to add colour to the tips of my lashes.

I was going to pick up the Sephora & Pantone Universe Liquid Lash Silk Mascara in Emerald since it’s on sale for $14 CAD right now. I thought it would be fun to try, but my sister was adamant that “green lashes look weird”.


What I would really love to try is a bright pink mascara!

Have you ever tried coloured mascaras? What do you think of them?

(Image source:


Author: pearlessence

She who loves shopping, baking, gaming, and all things Disney! All on a student's meager budget :)

11 thoughts on “Swatch and Review: Sephora Full Action Extreme Effect Mascara in Purple and Blue

  1. I’m not sure I’m brave enough to wear colour mascara!

  2. I’m sure that Pantone one will get cheaper soon since they’ll want to start selling Radiant Orchid products.

    Also, I just posted a review on colored mascara! It’s funny how we’re blogging about the same things within a day/few hours of each other haha

  3. OMG i’m so excited you’ve written this. I haven’t even gotten half way but I’ve also been thinking about colored mascara, and am also Asian with dark hair! πŸ™‚

  4. This post was PERFECT. Thank you! Also, I’ve had this weird fixation with gold lashes, but I’m not sure if i’ve seen anything. Sephora has this glittery gold, which I tried, but it just comes out like glitter, not really coloring the lashes. Anyway, the sephora blue is doing it for you! Look forward to reading more of your posts!

    • I’m so glad it helped! I actually think gold lashes would look really nice, especially against black lashes and brown eyes. It would definitely stand out and as a neutral, you could wear it with anything! I haven’t seen the glittery gold Sephora mascara, is it old/new? I am tempted to trade in the purple for another blue just for a backup haha.

      • I’m not sure if the gold is new.. it’s one of like 10 glittery colors. It’s definitely still in the stores, with new years coming up.

        Definitely support the blue mascara, and with Sephora’s very generous return/exchange policy, you’ll have a back up in no time.

        Take care!

      • I’ll have to check out the gold if I see it. Thanks for the heads up! πŸ™‚

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